We believe, if you are going to do something, do it exceptionally. Don’t join the crowd, do it your own way. Make products that are exciting which celebrate creativity, innovation and quality. While telling the stories along the way.

‘We don’t do it like the others’





The human touch is always admired and from the start our frames have always been hand made.

Our sleek and slender eyewear designs are developed through a well explored crafting process, because of the durability and strength of the material. A process that took 18 months of exploration before getting it right.

This has allowed us to produce unique sunglasses using a revolutionary material only used by us.


During our development we went through various construction methods to find out the best and most efficient way to produce our frames. The nature of the material and its ability to blunt and destroy any tools working with it, meant we had to find our own solutions to the manufacturing methods.

In the end we came up with a multi-stage production process which ensures that we provide a reliable, durable and perfected product.





What is Jabroc® wood?

Jabroc® was Initially applied to Formula 1 cars in 1994 for safety reasons. Since then it has been used on all modern day racing cars that rely on downforce in order to control the level of the car on track. We believe its first main use was on the world war 2 Spitfire airplane, to construct the propellers.

Jabroc® wood has half the strength of steel at only 80% of its weight, as strength and weight play an important role in motorsport. We consider it the carbon fibre of the wood-world.


Hand Crafted / Unique Detail

The behaviour of natural wood means each piece develops its own characteristics in colour and grain, so no two frames are ever the same. Each one has its own individuality. Our frames go through such an extensive crafting process, it’s not difficult to see why they’re works of art in their own right.

Our frames are hand made and finished, piece by piece, so you can be sure your frames are one of a kind. We've done all this with engineering partners who work on supercars, not your ordinary specs.


polarised lenses

Lens - CR39 with AR Coating

Jabrock glasses include high quality polarised lenses with full UVA/UVB protection. Technically, this means they restrict the vibrations of transverse light waves wholly or partially to one direction. Put simply, they reduce glare, especially around water or reflective surfaces giving supreme definition in sunny environments.

AR Coatings are applied to the inner side of the lenses to stop light reflecting off the inside of the lenses and into your eye. Our lenses have different colour AR coatings to match the filter of the lens.