Welcome to (our "website").


Jabrock is committed to delivering cutting edge eyewear to you, our customers. We also respect your privacy. This privacy policy sets out how we use and protect any information that you provide us when you use this website, purchase a product from us, correspond with us, or otherwise use our services (collectively, our "Services"). It also tells you about your privacy rights and how certain laws may apply to you.


If you have any queries about this policy or how we use your personal information, please contact us at




1.       About us

2.       What personal data do we collect?

3.       How do we collect personal data from you?

4.       How and why we use your personal data

5.       Children

6.       How we share personal data

7.       International transfers

8.       How do we keep your information secure?

9.       How long we keep personal data

10.   Third party links

11.   Your rights

12.   Changes to this policy or your data

13.   Cookies


1.       About us


This website is operated by Jabrock Eyewear Limited (referred to in this privacy policy as "Jabrock", "we", "us" and "our"). We are the data controller of any information you provide to us in the course of using our Services.


Jabrock is a company registered in England and Wales with its registered office at 119 The Hub, 300 Kensal Road, London, W10 5BE. You can contact us by emailing


We are registered as a data controller with the UK Information Commissioner's Office under number ZA212461.


2.       What personal data do we collect?


'Personal data' means any data which can be associated with you as an individual, either directly or indirectly. We collect different information depending on how you use the Services and how you interact with us.


The personal data we may collect includes:


·         Your identity and contact information, including your name, email address, telephone number and billing and shipping addresses.

  • Usage data, which includes information about how you use our Services (including your delivery instructions, order/shopping history, search criteria, preferences, website activity, and if you have attended any of our events).

  • Technical data, such as the device you are using to access our website, your unique device ID, your internet protocol (IP), browser type and version, time zone and location, display settings, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website .

  • Marketing and communications data, including any communications we may receive from you, and your preferences in receiving notifications, marketing and other communications from us.


We also collect certain information relating to your payments and transactions via our website, such as the transaction amount and order number associated with your purchase. This does not include your payment card details, which you provide direct to our payment processors. (For more information, please see Section 6 ('How do we share your personal information?') below.) We do not collect or store payment card details.


Our Services are not intended for collecting or transmitting 'special categories' of personal data, such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership or health information. We do not collect data about actual or alleged criminal offences.


3.       How do we collect personal data from you?


a)      Personal data you provide to us


We collect personal data from you when you create an account with us, place an order, register for a subscription, interact with us in any other way (such as via email, post, live chat messaging, telephone or social media), or provide a testimonial.


b)      Personal data we collect as you use our Services


We collect your technical and usage data, as described above, as you use our Services. Some of this data is collected using cookies, beacons and similar technologies.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.


For full information about the cookies we use, please see Section 13 ('Cookies') below.


c)       Data we obtain from third parties


We also receive analytical data from search engine and social media platforms such as Facebook, Instagram and Google, but that data should not identify you as an individual.  Any personal data that you submit on search engine and social media platforms will be collected and processed in accordance with the privacy policies of these platforms, which you should check carefully.


4.       How and why we use your personal data


We will only use your information where:

a)      We need the information to fulfil our contract with you.

If you have entered into a contract to purchase a product from us or otherwise requested our Services, we will need your personal data in order to do so. The personal data that we use will depend on the service(s) we have agreed. For example:

·         We will use your identity and contact details so that we can communicate with you about the products you have ordered and the Services we provide, to facilitate providing any Services you have requested (for example, to create an online account or deliver products to you), and to respond to any requests, queries, issues or concerns you may have.

·         We will use your technical information to ensure that our Services display and function correctly on your device.

·         We (and our service providers) will need your payment information to facilitate any payments you authorise. For further information about this, please see Section 6 ('How we share your data') below.


b)      We have a legitimate interest (reasonable business purpose) in doing so.

We will use your information for our legitimate business reasons where our doing so will not unduly affect your rights.


We will use your identity, contact, usage and marketing information to keep our records up to date.


We will use your usage and technical information to:

·         provide and make improvements to our Services, system maintenance, support, reporting and hosting of data, and troubleshooting;

·         optimise the performance of our website;

·         ensure that our Services are secure;

·         analyse how users interact with our Services; and

·         develop new products and services.


We may also use any or all of the information above to administer and manage our business in general, to detect and prevent misuse of our Services, and to enforce our  Website Terms and Conditions of Use or any other contract to which we may be a party. If you feel that your interests and fundamental rights outweigh our business purposes, and that we should therefore stop processing your data, please let us know.

c)       You have given us your consent.

If you sign up to our mailing lists, we will send you updates and marketing information that you have consented to receive. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send, or by emailing us at We may also contact you from time to time for market research purposes but will do so only if you have consented to us doing so.

If you have accepted the cookies on our website, we will use this information for remarketing and behavioural targeting services, and also to personalise your experience of our website and online services. For full information about the cookies we use, please see Section 13 ('Cookies') below.


d)      We need to comply with a legal or regulatory obligation.

In certain circumstances, we may need to retain or use your personal data to comply with regulations and/or the law.

5.       Children


Our Services are not intended to be used by children under the age of 18 years, and we do not knowingly collect children's personal data.


6.       How do we share your personal information?


We will share your data:

a)      With our trusted third party service providers

These include:

·         Our approved delivery drivers and couriers, as necessary to fulfil any orders you may have placed.

·         We share certain information with our information technology providers, such as our website host, Squarespace, and our mailing list host, Mailchimp.

·         We may also share data with analysts, consultants and other professional advisors whom we retain for advice in respect of our business operations.

·         If you have accepted cookies, we will share certain information with Square Space Analytics. For further information, please see Section 13 ('Cookies') below.


We will only disclose your data to third party service providers under terms of confidentiality, and they will only use your personal data for the purposes stated in this policy.


As noted above, we do not share your payment information with our payment processor - instead, you provide it to them direct. We use PayPal. For information about how they use your personal data, please see their privacy notice at The only exception to this is if we suspect that your account is being misused, in which case we may discuss certain aspects of your transaction history and/or identity details with our payment processors.


b)      If you choose to share it via social media

If you choose to interact with us on a public forum, such as social media, such as Facebook, Twitter or Instagram, our communications may be visible to other users of the platform.

Your personal data may be disclosed or transferred to potential or actual buyers of, investors into or lenders to our business or any of our assets, or any of the advisors or representatives of the above. If so, we will ensure that appropriate confidentiality terms are in place.

On rare occasions, we may share personal data when we believe it is necessary to comply with the law, regulation or legal request (including a court order or government inquiry); to enforce or apply our terms of use or other agreements; in the context of a company reorganisation or restructuring exercise; or to protect the rights, property, or safety of Jabrock, our personnel, our users, or others.

7.       International transfers


Our website is hosted on servers located in the European Union and the United States of America.


We store email addresses (where we have a legal basis to do so) on the platform of our email marketing service provider Mailchimp, which are based in the United Kingdom and the United States of America. 


Our provision of the Services to you will therefore entail our transferring personal data outside of the European Economic Area (EEA).  When we transfer your data outside of the EEA to a country which the European Commission does not deem to have adequate data privacy laws, we will ensure that such transfer(s) are in accordance with applicable data privacy laws.  Our service providers, The Rocket Science Group LLC d/b/a Mailchimp, LiveChat and Squarespace, Inc. are authorised participants of the EU—US Privacy Shield Framework.


You can obtain further information in this respect by contacting us at


8.       How do we keep your information secure?


We are committed to ensuring that your information is secure in order to prevent unauthorised access or disclosure, and we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure your information.


However no transmission of information via the Internet or electronic storage is ever completely secure. Although we take appropriate measures to safeguard against unauthorised disclosures of information, we cannot guarantee the security of your data.


9.       How long we keep personal data


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


10.   Third party links


Our website, or other online services, may contain links to third party sites whose information practices may be different than ours. Please consult all third party sites' privacy notices, as we have no control over information that is submitted to, or collected by, third parties.


11.   Your rights


You have the right to:

·         require us to rectify the personal data we hold about you, where that data is incorrect;

·         require that we restrict the processing of your personal information in certain circumstances;

·         request access to the personal data that we hold about you;

·         require that, in certain circumstances, we delete the personal information we hold about you;

·         require that we provide you with the information that we hold about you in a structured, commonly used and machine-readable format; and/or

·         withdraw your consent to our using your data for marketing purposes at any time.

You also have the right to lodge a complaint with the Information Commissioner’s Office, which is the UK supervisory authority for data protection issues ( We would, however, be grateful if you would contact us in the first instance so we can endeavour to deal with your concerns direct.


If you wish to exercise any of these rights, please contact us at

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.


12.   Changes to this policy or your data


We may amend or modify this privacy notice from time to time. We will post any revised notice on this website, and if the changes are significant, we will notify our members by email.


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


This privacy statement was last updated on [insert date].


13.   Cookies


How we use cookies


We use the following cookies on our website:

Jabrock cookie table.JPG

 Overall, cookies help us provide you with a better website, by enabling us to remember settings so that you don’t have to keep re-entering them whenever you visit a new page; monitoring which pages you find useful and which you do not; displaying information on a website in a way that matches your interests; and remembering key information such as your postcode so that you do not have to enter it repeatedly.


A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most major websites use cookies and most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website, and may mean that you are unable to create an account or place an online order with us.


To learn more about cookies and how to manage them, visit




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