What is Jabroc® wood?

Jabroc® (the material to which we add a K to create our brand) was Initially applied to Formula 1 cars in 1994 for safety reasons. Since then it has been developed and fitted to all modern day racing cars that rely on downforce in order to control the level of the car on track. We believe its first main use was on the world war 2 Spitfire airplane, to construct the propellers. We are the first to construct eyewear with it and we’ve perfected the process over 24 months to produce glasses that withstand an unconventional lifestyle and look pretty great.


Strong yet Light

Jabroc® wood has half the strength of steel at only one fifth of its weight, as strength and weight play an important role in motorsport. We consider it the carbon fibre of the wood-world and our glasses are possibly the strongest and most durable wooden sunglasses to ever be created. There are not many materials capable of withstanding the forces of 200mph, mere millimetres from the ground. Dean is in the driving seat of those cars, so he's rather familiar with the strength of Jabroc® when it matters most of all.



Jabrock glasses include high quality Polarised lenses with full UVA/UVB protection. Technically, this means they restrict the vibrations of (a transverse wave, especially light) wholly or partially to one direction. Put simply, they reduce glare, especially around water or reflective surfaces—environments often found in the pursuit of the unconventional! Different colour tints are available for each frame and we fit the highest quality lenses as we have spent timeless effort to perfect our frames, a poor lens would simply not be right.

Unique detailing

The behaviour of natural wood means each piece develops its own characteristics in colour and grain, so no two frames are ever the same. Each one has its own individuality. Our frames go through such an extensive crafting process, it’s not difficult to see why they’re works of art in their own right. Our Original Rock frames are hand worked, piece by piece, so you can be sure your frames are one of a kind. We've done all this with engineering partners who work on supercars, not your ordinary specs.