The behaviour of the Jabroc® natural wood means each piece develops its own characteristics in colour and grain, so no two frames are ever the same. Each one has its own individuality. Our frames go through such an extensive crafting process, it’s not difficult to see why they’re works of art in their own right.

Jabrock eyewear encapsulates a form of unconventional creativity that we want to applaud. On this page and through our social media, we invite you to meet some of the millions of faces that stand for the same stuff we do. We are Jabrock. 

We specifically wanted to launch Jabrock through Kickstarter to energise both the product capability and the community surrounding it. Eyewear is very much a personal choice but is as defining as anything else we wrap on the body. There's a uniqueness that comes across and is purposely cultivated.

Our traditional "day jobs" don't give us any lessons in marketing, so we felt it best to simply be who we are, share what we feel and welcome you onboard. This is your unconventional journey as much as it is ours. We welcome your feedback.